100 MEN YK Brand 2-2

The basic concept of making an immediate, direct and positive effect on the lives of our neighbours is to bring together 100 (or more) men in Yellowknife, Northwest Territories who give a damn about local community causes and who are committed to community service. The group meets for an hour and jointly select a local charity or not-for-profit organization. Every man writes a $100 cheque to the selected organization and watch how the group’s commitment turns into a $10,000+ donation. These meetings are done four times a year and the total commitment from each man is 4 hours and $400 a year.

As simple as that. As powerful as that!